Strategic Partnership Between Birchstone Residential and Ashcroft Capital
Ashcroft Capital’s Focus on Multifamily Investments
Ashcroft Capital is a vertically integrated firm specializing in multifamily investments. Led by a team of experienced professionals, the firm is committed to improving the quality of life for residents in its communities, with a focus on capital preservation and effective customer service through Birchstone Residential.
Ashcroft Capital: Strategic Investment in Multifamily Real Estate
Founded in 2015, Ashcroft Capital is a vertically integrated multifamily investment firm headquartered in New York City. The company specializes in acquiring and enhancing Class A and B apartment communities across the Sunbelt region, including states like Florida, Texas, Georgia, and North Carolina .
Ashcroft’s investment strategy focuses on capital preservation while aiming to deliver strong, risk-adjusted returns. By implementing institutional policies and procedures, the firm maintains a disciplined approach to asset management. Their in-house teams oversee every aspect of the investment lifecycle—from acquisition and renovation to property management—ensuring alignment of interests and operational efficiency .
A key component of Ashcroft’s success as a multifamily investment firm and property management company is its proprietary procurement process, which streamlines renovations and reduces costs. As one of many innovative solutions Ashcroft Capital provides, this process involves sourcing materials directly from manufacturers, organizing them into renovation kits, and delivering them to properties, thereby expediting unit upgrades and minimizing downtime . This has the added benefit of boosting resident satisfaction.
Under the leadership of founder and CEO Frank Roessler, Ashcroft Capital has cultivated a portfolio that reflects its commitment to enhancing resident experiences and investor value. The firm’s dedication to quality and innovation positions it as a leader in the multifamily investment sector.
Birchstone Construction: Delivering Quality Through Integrated Construction Management
Birchstone Construction serves as the in-house construction management arm of Ashcroft Capital, playing a pivotal role in executing the firm’s value-add investment strategy. By managing renovations internally, Birchstone ensures that projects are completed efficiently, cost-effectively, and to the highest quality standards.
The construction team’s approach includes supervising general contractors and subcontractors, leveraging bulk purchasing agreements, and utilizing the firm’s proprietary procurement system. This integrated model reduces renovation timelines and costs, contributing to the overall profitability and appeal of Ashcroft’s properties. A focus on capital preservation and outstanding property management help to ensure long-term profits.
Birchstone’s expertise extends to overseeing large-scale renovations across thousands of units annually, including multifamily properties, luxurious amenities, and innovative solutions for residents. Their work results in modernized, amenity-rich apartment communities that meet the evolving needs of residents while enhancing asset value for investors.
The collaboration between Ashcroft Capital and Birchstone Construction exemplifies a seamless integration of investment acumen and construction proficiency. Together, they deliver exceptional living environments and robust investment opportunities in the multifamily real estate market.
Frank Roessler
Frank Roessler, the founder and CEO of Ashcroft Capital, launched the company with a mission to transform multifamily investing through integration, accountability, and long-term focus. With a background in economics and more than a decade of experience in real estate, Roessler brings both strategic vision and hands-on leadership to every aspect of the business.
His belief in the power of vertical integration has shaped Ashcroft’s operating model—merging investment, construction, procurement, and property management into a unified platform that delivers consistent, measurable results.
Roessler is widely respected for his commitment to transparency and investor alignment. Under his leadership, Ashcroft has grown into a nationally recognized firm with a strong portfolio of assets and a reputation for performance. His focus on people, process, and continuous improvement continues to guide the company’s expansion and evolution in a highly competitive market.
Thanks to his leadership, Ashcroft Capital is not just acquiring properties—it’s building a legacy of communities built on quality, accountability, and long-term value.